Role: Developed and implemented all aspects of the marketing campaign for a Luxury Villa Resort in Seminyak, Bali, from off the plan sales through to ongoing holiday rentals. Tasks included website development, SEO & SEM strategies, market research, pricing & positioning.
- With a limited budget my Digital & Sales Expo campaign generated US$1,875,000 in luxury villa sales in Singapore, Hong Kong & Australia
- Competing against international brands such as The W & Marriott Hotels, the resort has achieved an annual direct booking percentage of above 50% from 2013-2018. While maintaining higher than average nightly rates and occupancy.